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ACE

For owner-operators who know they should be publishing

One researched article on your site every day. In your voice. Live only after you approve it.

ACE builds a Brain of your business first, then writes from it, checks every source, and scores each draft against a seven-part gate before you ever see it.

Pick my plan →

Growth $997/mo · Authority $1,997/mo · $497 one-time setup · Billed monthly

The cost

Your customers ask questions every day. Someone else is answering them.

Before anyone calls you, they search. They type the question you've answered on the phone a hundred times, into Google or into ChatGPT, and they read whatever comes back.

If you haven't written that answer down, they read your competitor's. Or a directory's. Or an AI summary stitched together from pages that aren't yours.

That's the quiet cost of not publishing. It never shows up on your P&L. It shows up as the calls you never got.

The real problem

You don't have a knowledge problem. You have a calendar problem.

You know more about your field than most of the people writing about it online. That was never the issue.

The issue is that a good article is real work. Somebody has to find what people actually search for, read what already ranks, and pull sources worth citing. Then write it, check it, find an image, format it, publish it, and make sure the page works.

Then do it all again tomorrow.

In most owner-run businesses, that somebody is you. So publishing becomes the thing you'll get to next month, and you probably know how many months that's been.

What you've probably tried

Why the last attempt didn't stick, and why that wasn't on you.

Most owners have tried at least one of these. Each one fails for a reason that has nothing to do with effort.

You wrote it yourself.

You did three good posts. Then a busy month hit and the blog went quiet. That isn't a discipline problem. A daily schedule needs a system behind it, and you're one person with a business to run.

You hired a writer or an agency.

The drafts came back clean and generic. They didn't know your prices, your offers, or which claims you can actually make, so you rewrote half of every piece. They were writing without a file on your business.

You asked ChatGPT.

Fast, and it sounded like everybody else. Worse, it stated numbers you couldn't trace to anything. You can't put your name on a claim you can't check, so most of it never shipped.

You tried an “autopilot” content tool.

It published plenty. Nobody read it first. That's how a business ends up with pages saying things the owner never would.

Look at what's missing in every one. A record of what's true about your business. A check before anything reaches you. Your sign-off before anything goes live. ACE is built around exactly those three.

How ACE works

Brain first. Then the gate. Then you.

AI is good at writing. It's bad at knowing what's true about your business. ACE fixes the second problem first, then sends every article through the same three stops, in the same order. None of them can be skipped.

Stop 1 · The Brain

A record of what's true about your business, approved by you.

Before ACE writes a word, it builds your Brain from your website, your documents, your reviews and a short interview about whatever it couldn't find. It holds your offers, your prices, your voice, your customers, and the claims you can and can't make.

You review it and approve it. Your price, your guarantee, the claims to avoid and the words you never use are never filled in automatically. ACE only uses them once you've accepted them.

The Brain screen in the ACE demo, showing proof and claims, QA gates, and company offers
The Brain, from ACE's demo account (ACME Corporation, sample data)
Stop 2 · The gate

Seven scores. One bar. No exceptions.

Every draft is researched first: what ranks, what people ask, and the sources worth citing. Then it's scored on seven parts.

  • SEO
  • Answer engines (AEO)
  • AI citations (GEO)
  • Evidence
  • Readability
  • Voice
  • Strategy fit

A draft has to score at least 80 overall, and it can't fall below half marks on any single part. A draft with fewer than two sources, or a claim that isn't in your Brain, is held back.

You never see it. You only see the drafts that cleared.

The approval queue in the ACE demo, with Approve and Request changes on each draft
The approval queue, from ACE's demo account (sample data)
Stop 3 · Your approval

Nothing goes live without your Approve.

Drafts that clear the gate land in your queue with reviewer notes. Read it, edit it, or click “Apply these edits” and let ACE make the fixes. Then approve it.

An approval covers that exact version. Change it afterward and it waits for you again.

Then ACE publishes it, and checks its own work.

On the planned date, ACE publishes to your site and checks the live page: that it loads, that Google can fetch it, and that it's in your sitemap.

A few minutes after you approve, the matching email draft and social post drafts are ready to copy into your own tools.

Who built it

Built by an operator. Strict on purpose.

ACE comes from DEMG, the marketing systems company run by Jeff Barnes. Before DEMG, Jeff was a U.S. Navy nuclear submarine operator and Quality Assurance Officer. In the 25 years since, he's founded more than 12 businesses and built the marketing systems behind them.

If the gate looks strict, that's where it comes from. Quality assurance on a nuclear plant doesn't take anyone's word for it. ACE doesn't take a draft's word for it either.

It's also why the demo runs on a cartoon company. We don't put client accounts on display.

“You'll never find anyone who knows more about marketing technology. I've been in digital marketing for 25 years — Jeff and his team are the most sophisticated marketing tech folks I know.”

Greg Writer, Founder, Launch Cart
Proof

What daily, sourced publishing did for two real businesses.

Both ran on DEMG's Authority Engine, the done-for-you build that ACE turns into a product you can run yourself.

Angel Investors Network

Ten articles a day, on the company's own site.

Search impressions
4.15M
search impressions, March to July 2026. Up from 318K over the prior 12 months.
Search clicks
5,940
search clicks, March to July 2026. Up from 4,230 over the prior 12 months.
Email list growth
+50%
email list growth in three months.

Disclosure: Jeff Barnes chairs Angel Investors Network. It's our own company, which is why we tested there first. Read the case study

San Diego Chiropractic Neurology

From one blog post every six months to two a day.

Blog cadence
2/day
articles, up from one every six months.
Google Business Profile
#1
on Google Business Profile, up from page 2, in a highly competitive market.
Cost per acquisition
−50%
cost per acquisition, or better.

Read the case study

Two businesses, not a promise. Search results depend on your market, your competition and your site. A new article commonly shows its first impressions in Search Console within a few weeks and settles over two to six months.

See it before you pay

Click through every screen in the live demo.

The demo is the real ACE portal running on ACME Corporation, a cartoon company. Walk through onboarding, the Brain, the strategy report, the planner, the approval queue and the reports without sharing a thing.

Open the live demo ↗
The strategy report in the ACE demo, with opportunities and a keyword plan
The content calendar in the ACE demo
The Search Console report in the ACE demo

Strategy report, planner and reports, from the demo account (sample data)

What you get

Everything it takes to publish every day, in one subscription.

Both plans include all of it. The plans differ in how much ACE writes, how wide the research runs, and how fast support answers.

  1. 01

    Your Brain

    Built from your site, your documents, your reviews and a short interview about whatever ACE could not find. Approve it, edit it any time, and download it as Markdown.

  2. 02

    A strategy report and keyword plan

    Keyword and competitor research, what your site already covers, and which articles to write first. You approve the plan before a word is written.

  3. 03

    A monthly content calendar

    Every article with its target search, its title and its date, a whole month at a time.

  4. 04

    Articles every day

    1 a day on Growth, 2 a day on Authority. Research before every draft, a TL;DR answer at the top, and the structure search engines and AI answers read.

  5. 05

    Every source opened and checked

    Each cited source is checked against its page before the draft reaches you.

  6. 06

    The seven-part quality gate

    A score of 80 or better, with no part under half marks, or the draft is held back.

  7. 07

    A custom hero image for every article

    In your brand's look, with two remakes if you want another take.

  8. 08

    An email draft and social drafts for every article

    A branded HTML email plus LinkedIn, Facebook and X drafts, ready to copy into your own tools.

  9. 09

    Your approval queue

    Reviewer notes on every draft, one-click “Apply these edits”, and nothing published until you approve it.

  10. 10

    Scheduled publishing, then a live check

    WordPress, your GoHighLevel blog, HubSpot, GitHub or Netlify sites, a signed webhook, or a blog ACE hosts on your own domain. After it publishes, ACE checks the page loads, Google can fetch it, and it is in your sitemap.

  11. 11

    Reporting that is measured, never written by a model

    Search Console and Google Analytics (read-only), site health, AI-answer visibility (estimated), a competitor watch every Monday, and a monthly report on the 1st.

  12. 12

    It learns from your edits

    What you change in the early drafts becomes how ACE writes the later ones.

Setup

Six steps from checkout to your first approved article.

Your dashboard shows all six, keeps the current one open, and always says whose move it is. You're never guessing whether you're waiting on ACE or ACE is waiting on you.

  1. 1
    Your move

    Tell ACE about the business

    Paste ACE’s prompt into the AI you already use and upload what it writes, or answer by hand. ACE reads your site while you confirm what it found.

  2. 2
    ACE’s move

    ACE researches and builds your Brain

    It reads your site, search results, reviews, social profiles and documents, then builds your preliminary Brain. That takes about an hour, and you get an email when it is ready.

  3. 3
    Your move

    Approve the Brain

    Correct anything wrong and fill the gaps, typed or in a short spoken interview. Plan on days one to three. Approving it starts the keyword research and the competitive read.

  4. 4
    Your move

    Approve the strategy

    Untick keywords that are wrong for your business, add your own, and approve. ACE starts planning your month and writing within minutes.

  5. 5
    Your move

    Connect your site

    Connect where articles publish, once, plus Search Console and Analytics. Each connection is tested before it is saved.

  6. 6
    Your move

    Approve your first article

    Early on, ACE writes one article at a time and waits for your decision so it can learn from what you change. After two approvals in a row with only small edits, it moves to full speed.

Plans

Two plans. Same engine. Pick your volume.

Both include everything above. Start on either, and switch any time from your Billing screen. The change takes effect straight away and the difference is prorated.

One a day
ACE Growth
$997/mo

A researched, source-checked article every day. About $33 an article.

  • ✓1 article a day (30 a month)
  • ✓An email draft and social post drafts for every article
  • ✓5 competitors tracked
  • ✓60 tracked keywords
  • ✓Site health audits up to 1,000 pages
  • ✓Support replies in under 72 hours
  • ✓Everything in “What you get” above
Start Growth →

Plus $497 one-time setup. Pick a time and we'll send your secure checkout link.

Twice the volume
ACE Authority
$1,997/mo

Everything in Growth, at twice the volume. About $33 an article.

  • ✓2 articles a day (60 a month)
  • ✓An email draft and social post drafts for every article
  • ✓10 competitors tracked
  • ✓120 tracked keywords
  • ✓Site health audits up to 3,000 pages
  • ✓Support replies in under 24 hours
  • ✓Everything in “What you get” above
Start Authority →

Plus $497 one-time setup. Pick a time and we'll send your secure checkout link.

What $33 an article buys

Both plans work out to about $33 an article. That covers the research, the source checks, the draft, the seven-part gate, a custom image, an email draft and the social drafts. Plus the reporting that tells you whether any of it is working.

Why there's a $497 setup

It pays for the work before your first article: reading your site, building your Brain, and running the keyword and competitor research your strategy is built on. You pay it once. Switching plans later doesn't charge it again.

The risk

What you're risking, and what you're not.

You see the product before you pay. The demo is the real portal. Click through every screen first.

Nothing publishes without you. Every article waits in your queue until someone on your team approves it.

You're billed monthly. To cancel, contact support.

Cancelling deletes nothing. Your Brain, plan and articles are kept, and articles already on your site stay there. Come back and ACE starts again the same day, from where you left off.

So what you're really risking is one month and the $497 setup. You'll know from your first drafts whether ACE writes like you.

Questions

The questions owners ask before they start.

Will it actually sound like me?

+

It writes from your Brain, which holds your voice, your offers and the words you never use. Early on it writes one article at a time and learns from every change you make. Your edits in the first few weeks are what make later articles need fewer of them.

Will Google penalize AI-written content?

+

Google's published guidance (Google Search Central, February 2023) says it rewards helpful content however it is produced, and acts against content made mainly to game rankings. ACE is built for the first kind: researched, sourced, and scored against a seven-part gate before you ever see it.

Does it make things up?

+

That's the failure the gate exists for. Every cited source is checked against its page. A draft with fewer than two sources, or a claim that isn't in your Brain, is held back and never reaches you. Report numbers are measured from your accounts, never written by a model.

How much of my time does it take?

+

Most of it is up front, reviewing your Brain and approving your strategy. After that you read and approve drafts. Each article is written about a week before its publish date, so nothing turns into a fire drill.

My website can't connect a blog. Can I still use ACE?

+

Yes. ACE can host your blog on your own domain, like blog.yourbusiness.com, with one DNS record. It also publishes to WordPress, GoHighLevel blogs, HubSpot, GitHub-based and Netlify sites, or anything that takes a signed webhook.

How long until articles rank?

+

Weeks to months, not days. A new article commonly shows its first impressions in Search Console within a few weeks and settles into a stable position over two to six months. Competitive searches take longer. We don't guarantee rankings, and you should be wary of anyone who does.

Does ACE post to my social accounts or send my emails?

+

No. ACE drafts an email and social posts for every article, and you send them from your own tools. You stay in control of what goes out under your name.

Can articles publish without anyone approving them?

+

Only if you ask for it. Some accounts are set up with their ACE team to publish certain articles automatically once they pass every check. Unless yours is, nothing goes out until a person approves it.

Can ACE change anything in my Google accounts?

+

No. Search Console and Analytics connect read-only. ACE never writes anything back, and you can disconnect any time.

Is my data used to train AI models?

+

No. Your Brain and your connected data are used only for your own workspace. The providers that run the AI models do so under agreements that bar them from training their own models on it. The details are in our privacy policy. Privacy policy →

Can I switch plans or cancel?

+

Yes. Switch plans from your Billing screen any time. The change is immediate and the difference is prorated. To cancel, contact support. Nothing is deleted, and articles already published stay on your site.

What is the $497 setup for?

+

The work before your first article: reading your site, building your Brain, and running the keyword and competitor research your strategy is built on. It's charged once. Changing plans later doesn't charge it again.

I run an agency. Can I run ACE for my clients?

+

Yes. Agencies get their own client accounts, wholesale seat pricing and their own client billing, and the setup is $497 for agencies too. Book a call and we'll walk you through the agency setup. Book a call →

What does ACE stand for?

+

Authority Content Engine. It is the system DEMG built to publish the answers your customers are already searching for, in your voice, every day.

Who this isn't for

ACE isn't for everyone. Skip it if this is you.

  • ✕You want content published without anyone reading it. ACE expects a person to approve what goes out under your name.
  • ✕You need someone to run your ads, shoot video, or post on social for you. ACE writes articles and drafts the email and social posts. It doesn't run ad accounts or make videos.
  • ✕You need guaranteed rankings by a date. Nobody honest can promise that, and we won't.
  • ✕You can't yet say what you sell, who buys it, and what you can prove. ACE writes from the truth about your business, so it needs some to start from.
  • ✕You won't make time to read your drafts. The early ones teach ACE how you write. Skip them and you'll get articles that don't sound like you.

If none of that is you, you're exactly who we built it for.

Your next move

Pick your plan. Your Brain can be ready within the hour.

  1. 1Choose Growth or Authority and check out on Stripe's secure page.
  2. 2Watch for the email invitation to your ACE account.
  3. 3Sign in and start Step 1. ACE builds your preliminary Brain in about an hour and emails you when it's ready.
Pick my plan →

P.S. If you only read this far: ACE writes one researched, source-checked article a day for your site (two on Authority), from a Brain of your business that you approve. Nothing goes live until you click Approve. Growth is $997 a month, Authority is $1,997, plus a one-time $497 setup. Pick your plan →

Case studies and testimonials describe past results for specific businesses and are not promises of your results. See our Terms.